Project Overview

Redesigned landing page for a financial education platform to address usability issues and improve engagement. The project focused on creating a modern, user-friendly design with clear messaging, intuitive navigation, and mobile responsiveness, resulting in higher conversions and reduced bounce rates.

My Contributions

Ideation
Design

Problem

The existing landing page for the financial education platform was cluttered, outdated, and failed to clearly communicate the platform's value proposition. Users struggled to navigate the content, leading to high bounce rates and low conversion rates. The design lacked visual hierarchy, making it difficult for users to quickly understand the platform’s offerings.

Solution

I redesigned the landing page to create a clean, modern, and visually engaging experience. By streamlining the layout and introducing a clear visual hierarchy, users could easily navigate the content and understand the platform’s value proposition at a glance. I incorporated concise, user-focused messaging paired with strong CTAs to guide users toward desired actions. Additionally, I implemented an intuitive navigation system and optimized the design for mobile responsiveness to ensure a seamless user experience across all devices.

Mockups

Desktop

Mobile

Style Guide

Results

The redesign significantly improved user engagement and conversion metrics. Bounce rates dropped by 35%, while conversions increased by 50% within the first three months. User feedback highlighted the platform’s new clarity and ease of navigation, with many citing the updated layout and streamlined content as key improvements. Additionally, mobile usage increased by 20%, demonstrating the success of the mobile optimization efforts.